The Power of Like
Source: Pixabay In 2014, social media was beginning to hit its stride amongst teenagers. Teens were creating Facebook profiles, posting Instagram photos, and watching YouTube videos. However, it also was the birth of a growing trend, the obsession of likes. The more likes teens received on their online content, they better they feel due to instant gratification. Frank Koughan and Douglas Rushkoff produced a 2014 Frontline documentary called Generation Like that focused on the power behind likes. This documentary explored the relationship between teens and companies who were capitalizing on their social media presence. When a teen likes a brand or celebrity, it became part of their identity that they broadcast to the world. The documentary showed an example of how a young teenager girl named Ceili became heavily involved in the Hunger Games fandom. She would post tweets to show her dedication and try to get noticed by official accounts and cast members. When she ...